Brand Consciousness Among Teenagers free essay sample

Mass media is media which is intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many mass media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to the mass media as the â€Å"mainstream media,† referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on the mass media for news and entertainment, and globally, mass media is a huge industry. Usually, mass media aims to reach a very large market, such as the entire population of a country. By contrast, local media covers a much smaller population and area, focusing on regional news of interest, while specialty media is provided for particular demographic groups. We will write a custom essay sample on Brand Consciousness Among Teenagers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The advantage of running operation in mass media is that one can set up a platform of medium to disseminate favorable message. The advantage of attacking mass media is that one can build up his/her reputation for being less biased and more objective. The advantage of co-operating with mass media is that one can ease the worries of being black mouthed by media organizations. The advantage of buying corporate engaged in mass media is that one can get a big asset for negotiation with political parties and the government. Disadvantages of mass media Well I believe it comes down to the parents or guardians to begin with. Of course younger generations shouldnt be watching as much TV if at all. Most of the primetime shows and stations are becoming more and more passive on what not to show. Having younger children subjected to nudity, cursing, sexual immorality, drinking and other negative adult oriented material is of course unsuitable, heck even unsuitable for adults at times. If the parents let their children watch inappropriate shows on TV Im sure studies have shown the likelihood of these children being involved in such problems later on in life.

Sydney tar ponds essays

Sydney tar ponds essays Upstream from the Sydney tar ponds, and the root of all it's problems over the past eighty years, is a 51 acre coke oven plant, steel plant and an industrial dump, The coke oven was home to a coal refinery which turned coal in to useful substances such as benzene, toluene, kerosene, naphthalene, and tar. Although the plant is now abandoned, these hazardous substances remain. Under the plant is 160 kilometers of busted pipes containing the "deadliest chemicals known to scientists" which regularly send flames through the poisonous soil that covers them to the outer world. Next to the coke oven is the steel plant which used byproducts of the coke ovens to produce steel for railways rails and such. Between the steel plant and the tar ponds is an area known as the "high dump," home to industrial wastes for over a hundred years, sadly dumping is still being done here. When it rains, florescent green puddles are seen spewing from the 76 meter high trash pile, amid the trash is an incinerato r that spews mercury from it's stacks and a bright yellow pile of pure sulfur lies next to all this. Some chemical reactions of Coke ovens Some chemical reactions of the Steel Plant C6H12O6 C6H6 + H20 + CO2 (Benzene) C (coke) + O2 (air) -> CO2 C6H12O6 C7H8 + H20+CO2(Toluene) CO2 + C (excess coke) -> 2CO C6H12O6 C11H24 + H20+CO2(Kerosene) Fe2O3 (ore) + 3C (coke) -> 2Fe + 3CO C6H12O6 C10H8 +H20+CO2 (Naphthalene) Fe2O3 + 3CO -> 2Fe + 3CO2 Arsenic Trioxide: AsIII2O3 Sodium arsenate: Na2H AsVO4 Arsenic Acid: AsH3VO4 The soil surrounding the Sydney Tar Ponds is contaminated with such extremely hazardous and cancer causing chemicals. Contaminants are substances, such as the hydrocarbons listed above as well as other toxic substances, "toxins," that make the area dangerous. "Estimated 700,000 tons of polycyclic aromatic hydrocarbons and polychlorinated biphenyls filling ...

Strategic Analysis Research Paper Example | Topics and Well Written Essays - 3500 words

Strategic Analysis - Research Paper Example There are risks and advantages, however, to Google’s broad multinational presence related to the external business environment. Google’s target markets are broad due to the complexity of the business model that sustains multiple products and service catering to professional and household consumers. Google operates G-Mail, a webmail service with massive storage capabilities and accessibility to access G-Mail from virtually any mobile device (Google, 2012). Additionally, Google acquired YouTube, the social media service promoting user-generated video content, a service with 800 million different users domestically and internationally. Other products including cloud computing attract professionals in multiple industries while Adwords is targeted to consumers and business professionals alike. Google maintains mass market appeal in operating environments sustaining differing cultural preferences because the products and services the company provides are relevant to sustain the Web-based and software-based needs of diverse markets. However, to assess how customer markets impact business strategy development and operational direction, certain target markets can be deconstructed to better determine their impact on Google’s strategic direction. Google, for YouTube, had to develop its own segmentation strategy rather than following established marketing models. This is due to the fact that YouTube maintains 800 million users daily, making it nearly impossible to establish a singular, homogenous segmentation and targeting model. This segmentation strategy is based on behavior, taking into consideration important factors regarding the tangible purpose of patronage at YouTube, including for entertainment purposes, for education, for music appreciation, or for simply watching television (MSMR, 2010). Having such a massive, geographically-dispersed set of consumers with varying needs creates a